MCUBE Cloud
Telephony Solutions

Shape the direction of your entire business communication. MCUBE’s cloud telephony services deliver a range of inbound and outbound solutions that help streamline your business and give insight of your team’s performance through a real-time, dedicated dashboard. This replaces the demand of a traditional on-premise PBX hardware with scalable, structured communication through a hosted provider (UCaaS).

Scale Customer Conversations without Scaling Cost

Build a winning strategy for your business communication process with MCUBE’s cloud telephony services. As a leading cloud telephony service provider in India, we help integrate your inbound or outbound communication requirements into the existing CRM through a hosted provider (UCaaS). Eliminating the need of maintaining outdated PBX hardware, our services streamline deployment, support workforce distribution, and make it easier to align with high-volume of calls as your business scales. This helps reduce downtime, enhancing business communication by ensuring 99.9% uptime with the support of multi-operator connectivity.

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What is Cloud Telephony?

  • Cloud telephony is a modern communication system helping businesses manage calls through an internet-based cloud platform, removing the need of an expensive, traditional on-premise PBX system. Being a scalable solution for businesses, cloud telephony allows remote and distributed teams to handle inbound and outbound calls through web-based dashboards, mobile apps, or softphones, offering a number of features. Solutions like IVR (interactive voice response), softphone solutions, call recording, auto dialers, and real-time analytics are built into the system, making it easier to manage high call volumes and customer interactions.

From Incoming Call to Resolution: A Streamlined Communication Flow

  1. Business Sign Up

    Sign up for a plan as per your business requirements, which primarily involves team size, call volume, types of solution you want (inbound/ outbound), and specific features tailored to your needs.

  2. Provisioning of Virtual Numbers

    Your business will be provided with virtual numbers, which would be either toll-free numbers or local mobile numbers, functioning as the primary point of contact for customers to reach you. This number will be mapped to the cloud platform.

  3. IVR & Routing

    Call flow management will be configured. This can be done by setting up extensions, IVR menus, call routing rules (department, priority, time), business hours, and call queues and escalation paths.

  4. Agent Setup

    Softphone solutions will be installed on desktop or desk phones for agent onboarding to help them handle call flow efficiently. Each agent is created as a user within the admin panel and assigned a unique log in ID, department/ team, call handling permissions. Admins can also set up role-based access control.

  5. Tool Integration

    Existing CRM, analytics, helpdesk or marketing platforms will be integrated. This integration ensures that all call activities like incoming calls, outgoing calls, call logs, recordings, and agent notes are automatically synced with customer records.

  6. Call Monitoring & Recording

    Calls will be automatically recorded and stored securely for future reference to help with quality checks, training, compliance, and dispute resolution. This helps businesses track and improve call quality in real time, enabling live call and agent performance monitoring, and call whispering or barge-in whenever necessary.

  7. Scaling & Optimization

    MCUBE's Cloud telephony can be easily scaled without any need of hardware upgradation. Your team can seamlessly add new agents, departments, numbers, or campaigns instantly, while updating call flows and routing rules based on evolving requirements.

Capabilities

Core Functionalities Designed for Business Impact

Industries

Cloud Telephony Services Across Large-scale Enterprizes

Real Estate

Outcome Convert every property leads with calling automation

MCUBE Solution Instant connection with leads via autodialer • Call recording & tracking to improve sales pitch • Missed call services to capture high-intent queries

Finance

Outcome Secure calling system for process automation

MCUBE Solution Autodialers for smart reminders about loans, EMI, payments • Call recording & masking for secure communication • Performance tracking for compliance & quality assurance

Education

Outcome Smart call routing & automated follow-ups for streamlining admission

MCUBE Solution Admission enquiry management with IVR-based routing • Automated outbound campaigns for enrollments & follow-ups • Department-wise call routing

Healthcare

Outcome Seamless patient interaction with automated services

MCUBE Solution Smart appointment booking & reminders through IVR • Quick patient support via toll-free numbers • Call recordings for compliance & service quality

E-commerce & Retail

Outcome Uninterrupted order handling with quick customer support

MCUBE Solution IVR & call queues for handling peak hour services • Number masking for enhanced delivery communication • SMS & voice broadcasts for campaign running

Travel & Hospitality

Outcome Seamless management of bookings, queries, and guest communication

MCUBE Solution Centralized call system for handling booking queries • IVR & call routing for 24/7 support • Language-based agent guidance

Best-fit Use Cases for Cloud Telephony

Cloud Telephony

As a clean replacement of traditional, hardware-bound PBX systems, MCUBE's hosted cloud calling solution works on an internet-based communication platform. PBX systems fail to manage high-volume of calls as your business scales.

Click-to-call

Click-to-call helps employees call leads and customers directly from their CRM, helpdesk, or web dashboard with a single click. Sales and support teams lose time manually dialing numbers and switching between systems.

IVR and call routing

IVR and call routing helps callers reach the right team instantly through automated menus, intelligent routing rules, and sticky agents. Customers get frustrated by explaining the same things to different agents every time they call.

Call Monitoring & Analytics

Businesses can review conversations for communication improvement by tracking performance metrics through live dashboards. Sales and support teams lack visibility into agent conversations and communication gaps during customer dealing.

Integrations

Connect Your Communication Stack with Core Business Systems

01

CRM Integration

Click-to-call for outbound dialing, intelligent call logging, with real-time recordings, durations, and follow-ups.

02

Ticketing & Helpdesk

Link call recordings, notes, and status updates and transcripts for audit-ready tracking.

03

Cloud Telephony & PBX Integration

Connect your existing numbers and routing setup to enable a scalable and centralized communication ecosystem.

Pricing

Transparent Pricing Built for Predictable Growth

Cloud telephony pricing in India typically depends on usage, where businesses pay on a minute-basis for every inbound and outbound interaction. Additionally, other exclusive features, such as IVR set up, virtual numbers, call recording storage, API integration, multi-network support are also included in the pricing model. Pricing highly depends on:

Monthly call volume & minutes

Peak concurrent calls

Number of users

Customized features for your business needs

Testimonials

Our Client Success Stories

So far, it’s a great association with MCUBE.

There has been great post-sales support from the MCUBE team, they have been always there when BBD required any kind of support. MCUBE has been prompt in terms of addressing concerns, and always takes extra efforts to meet our ever changing requirements which makes MCUBE different from any other competitors in the segment. We are planning massive growth with MCUBE, which will increase the usage 3x to 4x from the current stage.

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FAQ

Frequently Asked Questions

Choosing a cloud telephony provider in India comes down to a few significant considerations, including your business requirements such as, your call volume and concurrency, your system integration, compliance, reliability, and ROI.

Compliance is a non-negotiable factor while choosing a cloud telephony provider in India. The requirement solely depends on the types of numbers you use and the countries you connect with. Common best practices include honoring consent and opt-out requests, limiting dialing to permitted hours, and clearly disclosing recording where it’s necessary.

Cloud telephony is a business communication solution that operates on an internet-based system to manage bulk volume of calls, without the requirement of a traditional on-premise PBX hardware. This means, businesses can manage communication using virtual numbers through web dashboards, mobile apps, or softphones.

A virtual number for business in India is a cloud-based, dialable phone number that doesn’t involve a physical SIM card or landline. Backed by the internet, this routes incoming calls to one or multiple mobile phones, landlines, call center agents, or departments, based on your personalized rules, helping your team seamlessly manage business operations from anywhere.

Cloud telephony integrations allow your phone system to integrate with CRM, helpdesk, ERP, websites, and internal tools using APIs and webhooks. To help automate call workflows and sync customer data, identify where call events should land (CRM, ticketing, BI), then map key events like inbound call, connected call, disposition, and recording link.

Cloud telephony pricing in India typically depends on usage, such as call type, monthly call volume, provider, telecom routes, and add-on features, such as virtual numbers, call recording storage, and API integration. The usage-based pricing models often involve payments for actual inbound or outbound talk time, occasionally alongside platform or rental fees.

VoIP is the underlying technology of making internet-based voice calls. SIP trunking is a method of connecting VoIP to your existing PBX system. Cloud telephony bundles VoIP or SIP with hosted features like virtual numbers, IVR, recording, analytics, and admin dashboards, so your business calling operation continues without managing PBX hardware.

Call masking APIs and click-to-call APIs are cloud telephony integrations that connect your existing platform, app, CRM, marketplace, or support system with business calling workflows. Identify the suitable platform for call events to integrate (CRM, ticketing, BI), then align major events like inbound call, connected call, disposition, and recording link.

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